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Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales

Software Product Management: Managing Software Development from Idea to Product to Marketing to SalesISBN:1587622025
Pages:256
Date:2002-09-01
Publisher:Aspatore Books
Rating:3.0

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Book Description

Software Product Management decodes the software product management process with an emphasis on coordinating the needs of stakeholders ranging from engineering, sales, and product support to technical writing and marketing. Based on real-world experience in managing the development of enterprise software, this book details how a team can work together smoothly to achieve their goal of releasing a superior software product on time.

Instead of being a step-by-step cookbook that attempts to meet everyone's needs, the book guides managers to develop the framework appropriate for their organizations and company goals, understand the tradeoffs, and make the right decisions. The book also addresses the challenges of product management in a period of increased commoditization of software technology products. By providing a historical context for the evolution of today's software marketplace, it presents ideas for prospering in a still rapidly changing environment.

Dispensing practical, usable information for experts and novices alike, Software Product Management is quickly becoming the go-to reference in the library of every product manager, programmer, CTO, and entrepreneur and anyone interested personally or professionally in software./p>

Reviews From AMAZON.COM


Not much writing, large font and little value


For whatever reason, the makers of this book felt the need to use a pretty large font, and lots of margin space. Reading 20 pages took no time at all and I think I finished the whole book in perhaps 1 hr. The contents were pretty much common sense, nothing terribly useful beyond confirming my thinking about being a PM before buying this book.

Pretty bad

The book is just a bunch of rambling by the author. Ever so often he has a good point, but you could count those good points with less than 10 of your fingers.

Towards the end he gets into technical platforms. In my opinion, it was useless information.

Don't let the number of pages fool you into thinking it is very in-depth. The type is fairly large and double-spaced. This sneaky tactic is best left to college term papers.

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