Book Description
In this book you'll learn:
How to model an architectural scene and create stunning materials that breathe life into your projects
How to use real-world photometric lights and global illumination to achieve photorealism
Efficient project workflow and scene assembly
Tips and tricks for the production environment that would take years to learn the hard way
How to market your services to prospective clients
Welcome to the world of 3D architectural visualizations using the most powerful and versatile 3D software package on the planet: 3ds Max. In just the last few years, the visualization industry has arguably become the fastest-growing 3D industry, and may soon overtake all others in total number of users. Just as the use of CAD became the norm for nearly all architectural, engineering, and construction firms in the 90s, 3D visualizations have become standard practice today.
This book takes you through the challenge of learning one of the most complex computer programs ever created, by way of easy-to-follow tutorials and instruction. It specifically focuses on those parts of the program you need to know to produce stunning architectural visualizations.
The intent is not to show you every possible way to accomplish a task, but rather some of the fastest and most efficient ways. At the end of the book, there is a guide to marketing your services, as well as 20 top tips that took the author almost 10 years to learn in a production environment--sometimes the hard way.
3ds Max is a large and complex application--but by learning just the features that apply to visualizations, you'l be learning everything you need to know to get ahead in the industry in the shortest possible time.
Summary of Contents:
PART 1 GETTING AROUND INSIDE 3DS MAX
Quick Start 1 Getting Started
Chapter 1 Navigating the 3ds Max Interface
Chapter 2 Working with Objects
PART 2 MODELING
Quick Start 2 Getting Started with Modeling
Chapter 3 Modeling Basics
Chapter 4 The Critical Compound Objects Types (Loft, Boolean, Terrain, and Scatter)
Chapter 5 The Critical Modeling Modifiers
PART 3 MATERIALS
Quick Start 3 Getting Started with Materials
Chapter 6 Material Basics
Chapter 7 The Critical Map Channels
Chapter 8 The Critical Map Types
Chapter 9 UVW Mapping
PART 4 LIGHTING
Quick Start 4 Getting Started with Lights
Chapter 10 Basic Lighting
Chapter 11 Photometric Lighting
Chapter 12 Global Illumination
PART 5 CAMERAS AND ANIMATION
Quick Start 5 Getting Started with Cameras and Animation
Chapter 13 Camera Basics
Chapter 14 Animation Basics
Chapter 15 Animation Controllers
PART 6 RENDERING
Quick Start 6 Getting Started with Rendering
Chapter 16 Rendering Basics
Chapter 17 Scene Assembly
Chapter 18 Effect Basics
APPENDICES
Appendix A Marketing Your Services
Appendix B Top 20 Production Tips
Appendix C Customizing 3ds Max
Appendix D Keyboard Shortcuts
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Reviews From AMAZON.COM
Terrible Book !!!!!!!!
This book is terrible. Badly written from a grammer standpoint.
Not comprehensive and lacks a direction. Explains by steps but leaves out many steps. You have to figure out those yourself. But more than that, just doesnt cover rendering with 3d in architecture. You are far better off buying a book like "Master Visually Max d3 8", an introduction book. I have purchased alot of books and this has to be one of the worst ever. Its way overpriced!!! Laughable how they charge this price for this crappy book!! DONT BUY THIS BOOK !!!!!!
Title - misleading
For people venturing into architectural visualization, this book is not for you. Not enough content for 3d modelling(building) and other architecture related stuff. I quite agree with the other guy that the title should be changed to 'Basic 3ds Max'. However, even this title is not appropriate since the author had not covered many important features of 3ds max. The exercises are so simple and won't help you very much in building up your confidence on 3ds max even after you finished reading this book. The book is expensive and lacks quality. I won't buy a book from 'friends of ed' publications anymore.

ISBN:1590595572