101 Marketing Strategies for Accounting Law Consulting and Professional Services

Book Description

"Troy Waugh—‘the rainmakers’ rainmaker’—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results."—Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP

Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms.

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Reviews From AMAZON.COM

Not marketing but selling

This book is not about marketing strategies but instead a classic book about selling and prospecting. One marketing lesson to be learned though: Newer use false declarations and dont lie about your product.

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

Was not happy with the book.
Waste of my money